24/09/2014

A New Beginning for Jil Sander

When you step on a new career path, it can sometimes feel as if the whole world is watching; and in Rodolfo Paglialunga’s case, this statement isn’t too far from truth. After Raf Simons switched sides, leaving Jil Sander for Dior and Jil Sander herself stepped down as creative director of her iconic brand – which in many ways was synonymous with minimalism of the 1990s – for the third time, it became vital to find a worthy successor. In April this year, Italian designer Rodolfo Paglialunga was chosen to take over the Jil Sander helm.

Paglialunga studied at the Marangoni Institute before starting his design career at Romeo Gigli in the 1990s. At Gigli, his creativity was allowed to flourish in a welcoming and open dialogue. In 1996 he joined Prada where he stayed for more than a decade, until he was appointed creative director of Vionnet in 2008. During his time at Prada powerhouse, Paglialunga gained knowledge of the industry and how a big fashion brand is run. His love of research has given him a greater frame of reference as well as an approach guided by reverence and respect for the brand for which works. His approach isn’t about copying previous work, but rather about understanding the core of the brand in order to push it in new directions; a quality from which Jil Sander will surely benefit.

When viewing Paglialunga’s debut SS 2015 collection for Jil Sander last Saturday, the match between the two creative forces seemed to be made in heaven. Flashes of the upcoming spring season’s hottest trend of sporty chic were clear, yet subtle in tone. Instead, the focus was on androgynous play of the classic school girl appeal, with an updated retro look. While Jil Sander’s core idea of minimalism and essential simplicity has been left untouched, Paglialunga has managed to keep his mark clear and transparent in each piece sent down the runway, among which the nappa leather socks were the most curious and iconic elements. Although some of bottoms might have been almost ‘overworked’, it was an interesting interpretation of “skirt over pants”, an iconic 1990s look, without taking the trend to literally. Paglialunga’s first collection for Jil Sander was a new and fresh outtake on the most classic basic pieces, and we might as well predict that this collaboration will be an enjoyable one to watch in the future.

Victoria Edman 
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11/10/2012

The Founders of Fashion

The Founders of Fashion

This year Christian Dior celebrates 65 years in business, long after the fashion house founder left the building. Cristóbal Balenciaga is being honoured with an exhibition in Paris 40 years after his death and Jil Sander steps back into the role as head designer of her eponymous brand. There are dozens of fashion brands that are famous for the name of the person that gave it its first stamp, whether that person is still in his or her seat. How important are these ‘fashion founder’ names for their respective brands? And is the status of the fashion houses paying homage to their founders as much as to their current createurs?

Take aside everyone with special interest in fashion. How many really knows the name of the designer behind Dior today? Average Jane does for sure know the name Christian Dior, she probably buys both his make-up and perfume as well. But the name of Dior might be as important to everyone who actually knows Raf Simons as well. Dior, Yves Saint Laurent, Pierre Balmain, Emilio Pucci, Kenzo Takada and all their friends – they breathe fashion excellence. Some of the great names are still alive; some are still even with their companies. These designers have shaped much of what the business is today, and whether they smile or turn in their graves over what their successors are doing to their lines, every garment entering the runway is carrying their names and their heritage.

When Alexander McQueen, a much younger ‘genius’, tragically passed away, the death of the brand was up for immediate discussion. Even if there’s probably a few years left before anything can be told for certain, Sarah Burton is keeping the brand floating – McQueen isn’t a name that anyone will let slip away without a fight. It must be a fine balance to sustain between honouring the name you work for and staying true to your own design aesthetics, while making business happen. “If you don’t know your history, you have no future” are the words of Jil Sander who for many years has seen collections in her name being directed by someone else.

Is it the stories of old Paris and Italian family companies deriving from leather producers that add to the myth and status of today’s giants? Is it the impact that these designers once made, or is it smart business? Is this a phenomenon of the past, or will we in the future be as nostalgic about Marc Jacobs, Stella McCartney, Thomas Tait and their younger friends? No matter what the answer might be, the names that still inspire awe in us have made a contribution to the beauty of things we still see today.

Lisa Olsson Hjerpe – Image courtesy of Patrick Demarchelier (Dior Couture)

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