“The person born with a talent they are meant to use, will find their greatest happiness in using it.”
Johann Wolfgang von Goethe
Just like another of our talents, Erdem Moralioglu was born in Montreal but residing currently in London, from where he runs his eponymous ready-to-wear brand, Erdem. In 2005, some time after having completed his training at the prestigious Royal College of Art and working alongside a couple of grand names in fashion, he went back to London to establish the brand that today has become synonymous with versatile, powerful femininity. The garments aren’t made for one woman, they are made for every woman that falls for the pieces – independent and strong with sensuality and femininity mixing in symbiosis. He goes for uncomfortable colour combinations, experimental textiles and vibrant prints, and with a beautifully executed work and craftsmanship he creates pieces that have been mentioned as ‘timeless’.
Erdem isn’t afraid of being “wrong”. On the other hand, he often talks about how nothing is as right as when it’s wrong. With inspiration from the world of art – theatre, film, books – and nature, he is creating his own world where delicate and bold walk hand in hand. Having always worked with colours, he went black for Fall/Winter 2013-14, only letting the bright accompany the dark. Exploring the colour that for so many other designers is a given, Erdem put new light on his interpretation of the modern day woman.
Influences that don’t make sense until they do, exquisite materials and the signature balance between right and wrong – with fashion week approaching, we’re in anticipation of seeing what comes up to the surface.
Lisa Olsson Hjerpe