The Blogazine

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Essen: Tartine Bakery / Chad Robertson Interview

Chad Robertson is a chef, an author and an entrepreneur. Chad Roberson nevertheless considers himself a part of the best of all possible worlds as an artisan. To mister Chad Robertson the word a-r-t-i-s-a-n, invokes no ambivalence. In fact, when he says it, it rolls off his tongue in a firm, tranquil voice: ARTISAN. And the object of his artisanal devotion is bread. Bread has become the linchpin to his day’s rhythms while he tirelessly continues his research of the best grains in the world, and faithfully supports organics and urban gardening.

Tartine Bakery is Chad’s home in San Francisco, a mecca where at quitting time, the smartest residents of Frisco find themselves queuing for its amazing bread. Tartine Bread is the book which has collected in words and images Chad’s handwork savoir-faire, and which is gathering a formidable enthusiast community of new-gen bakers around itself. Chatting with Chad, I discovered his Baking Philosophy and learned about how the Bay Area is moving towards a better food culture. And after days of salivating over slices of Tartine Bread, I finally decided to open myself to the world of “pasta madre.”

Let’s start with some thoughts about bread: the ancient cultures state that being a human being means being a bread eater. Man left his wild nature when he started to manipulate flour and water to create bread.
What does bread mean in your life? Have you ever thought about why you chose to start baking bread?
I never intended to become a baker. After years in private prep school, I was ready to work with my hands and decided to learn how to cook. Becoming a chef seemed like a stable way to make a living wherever I landed.
The initial decision to focus exclusively on making bread was an irrational one, brought on by a visit to the Berkshire Mountain Bakery in the early 1990s. Young and impressionable at the time, I was completely taken by the scent and scene unfolding in Richard Bourdon’s large brick barn bakery: hundreds of natural leavened whole grain breads with crusts cracking; and a thick sweet air I will never forget.

Getting deeper into your thoughts, what’s your first memory about bread? A smell, a taste, a bakery… even a story!
My first and strongest memory of bread was when I visited Bourdon’s bakery. I chose to make bread that day with the goal of contributing something distinct to the culture of our craft. I wanted to contribute to the craft just as my mentors had while adding a new dynamic as they had done in their own time: fuel for the creative cycle and key to artisan evolution. My other strongest memory was a visit to the Boulanger de Boiens, in Medoc, France, which inspired the baking schedule I would keep for more than a decade. The baker rang a bell outside his bakery in the afternoon to signal the first bread of the day coming from the oven just before dinner.

Now let’s talk about your work. Do you remember the first time you made your very first loaf of bread? Where were you are you and how was it?
The first loaf I truly made myself was the first day I baked bread in Point Reyes Station. I fired the oven with wood, chopped and mixed the dough with my hands in buckets, worked alone all day and slept in shifts.
This time was in no way sustainable, but profoundly instructive. Many years of obsessive trance baking are blurred together in memory. In the end, I was finally making the bread I wanted to eat every day.

You worked several years with Richard Bourdon, what was the tenet that influenced you the most?
Use fresh ground organic whole grains, sea salt, generous hydration, very long fermentation times, and a strong bake (to the point where the grain is fully cooked through, and the bread often develops a substantial crust) so people can easily digest the food you are making and gain nutrition from it.
Plus, understanding that the nature of grain fermentation and making bread is vast and continually evolving. There are lifetimes of learning ahead.

As you have spent a lot of time in France what do you see as the main difference between American and European food? Which type of bread do you produce?
European food is traditionally based closer to the source than what we generally know in the States (San Francisco excluded). This is especially true in the countryside. In large cities, one often has to search to find traditional foods.
That said, there is a movement in parts of Scandinavia (Denmark, Sweden) and progressive cities in Western Europe that goes beyond regional identification to a style that is at once very local and almost Post-European: produce driven using indigenous grains, some traditional local flavors along with international influences, employed in menus seemingly without any identifiable rules. It’s a natural and refreshing turn of cuisine practiced by a handful of chefs who have mastered their medium.
This is happening here with a handful of American chefs as well.

When did you and your wife decide to open Tartine Bakery? How did you imagine it? How was the concept developed?
We settled here after living and working in the French countryside for a year. We wanted to try to maintain the lifestyle we had become accustomed to there, so we settled on the coast of Northern California, in a small town surrounded by organic farms, working cattle and dairy ranches, vineyards, and the bounty of the coast. The concept was to add to the community by making good bread in a very primitive, artisan operation.

Hearing from the friends you have involved, it seems that you spread a philosophy of baking rather than a technique. Do you agree? Could you tell us some more about the “test bakers” baking experience?
It’s true, my philosophy or approach to making bread is the thing most important for me to get across. The goal is to enable someone learning to make bread to get a better understanding of how these things work together as opposed to just following a recipe. However, technique is still key to the process.
The test bakers all followed the recipe precisely in the beginning and made the same bread. The interesting thing about each of them was what happened when they started to modify the recipe to suit their own needs; each one ended up with a different schedules and different breads with distinct character.

What is an average day like at Tartine Bakery?
I head to the bakery for an espresso, check in with my incredible morning bakers on the day’s early production before opening the doors, then after lunch, I bake bread. Then it’s dinner at Bar Tartine before heading home to close the day.

The Bay Area seems to be very active and sensitive to food culture. There are a lot of different media (MeatPaper for example) that are involved in this world. What do you think is still missing?
Some friends, Little City Gardens, are working on this front now. We need to see more urban gardening in the Bay Area and San Francisco in particular.

Let’s talk about food in general. What is your “madeleine” food, the one that reminds you of your childhood?
Bread and butter. I still eat it daily warm from the oven.

How do you eat bread? Is there a sandwich recipe that you like the most?
I just ate a bowl of beans ladled over days-old bread with smoked chilis, olive oil, vinegar, and fresh cilantro. Also, I eat a lot of sardine sandwiches.

Upcoming projects to follow your book?
We’re currently building a new bakeshop/ sandwich shop next to our restaurant. We’ll be baking different breads than what we make at Tartine, starting early in the day so we can make sandwiches for lunch on very fresh bread.
Also, the next bread book is underway, telling the story of older, indigenous grains in different parts of the world and how we bake with them.

Thanks, Chad! Find Tartine Bakery on Guerrero Street in San Francisco’s famed Mission district.

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Essen: Olimpia Zagnoli Interview

Our regular readers know the downlow about our patrnership with Essen, a new authority on food and its extraordinarily rich universe. Today marks the inauguration of a new fixture of our Cibvs section: Essen’s gorgeously curated weekly food column! Join us every Saturday from here on out as we travel with Essen into the depths of the organic movement, into the minds of food world maker-shakers and to the vanguard of food design, food art and food fashion. -The Editor

Olimpia Zagnoli loves New York and New York loves Olimpia’s 60’s‐inspired illustrations. This mutual love turned into a new marriage of sorts, crowned by the the birth of a repertoire of illustrated “children.” One of these offspring is the iPhone application, The Scoop, brought beautifully to life by the red-spectacled Italian illustrator for Apple’s online store. The Scoop is a guide to New York run by T Magazine‘s journalists and experts from Food NYTimes. There are no exhaustive lists of clubs nor boring reviews, just a well-curated, highly personal selection along with stories about the clubs and shops of the city.

The Scoop is also an excellent excuse for us to have had a chat with Olimpia, to talk about her love for ice cream and Coca-Cola, and to receive a special gift: an illustrated recipe.

Hi Olimpia! Let’s talk about the NYT application you illustrated.
Well, sure. It’s an iPhone application that allows you to discover interesting places in the city, such as museums, clubs, shopping places etc. with a special focus on telling the residents about their city.

What was your brief?
One of the art directors from the Times asked me to create a cover and a set of icons for the application. The cover had to be an interpretation of Manhattan’s skyline, while the icons were inspired by the theme of the section. Sometimes a new section would come up (for example, a Fashion Week section) and the brief was simply to update it. I had never worked on an app before, so it was fun and interesting.

What did you eat when you lived in New York? What was your favourite type of street food?
The nice thing about New York is that it has everything. I am sort of a glutton, and a very curious person, so for me living in New York felt like being inside a carnival of flavours. I love every type of ethnic food (Mexican and Indian are a couple of my favourites), but I also like healthy fare such as yummy (and pricey!) avocado sandwiches, seaweed and various other concoctions.

Were you in NYC when the app was released? Have you tested it? Do you think it’s full of useful information, or is something missing?
Yes, I’ve been in New York a couple of times since the app was released. I tested it several times and I must say it works. The places it suggests are all very good and varied. There are some top restaurants suggested by Sam Sifton, but also neighbourhood cafes or bars with fancy cocktails.

When I met you, you had just created a fan‐compilation of the best positions for train sleeping. How did your life change since that moment? If you had to make a new list, how would you do it?
My life is not so different after all, so I still take buses and trains to chase my boyfriends and I fall asleep as soon as I touch a more or less stable support. I will soon have a home of my own, so maybe a few of these things will change. From a business point of view I feel quite happy.
You know, a few days ago an art director contacted me and asked me to make another list in the style of “15 ways to sleep on a train.” I can’t tell you what is it exactly, though, because it is as yet unpublished. I like the idea of serial works, so the list is a good solution. The problem with many contemporary illustrators seems to be that they vaunt the subject in order to define their own style: there is “he who draws this” and “he who draws that.”

You are mostly an editorial illustrator, so you have to follow the parameters of texts. Despite this, you are very present in your work – you show yourself – you fill out charts and add your personal taste. Do you believe you’ve found some balance?
I don’t know, I hope I have! I like the interaction with publishers and the texts of others, because it always becomes a mini competition. It is about going around the subject and being able to bring out my own interpretation, even if the topic is unknown to me or not particularly fascinating. It is a very challenging and intriguing process. A blank sheet actually looks more frightening to me because there are no directives and no deadlines.

Will you tell me about your most horrible gastronomic perversion?
My favourite sandwich has bread & ham & lot of mayonnaise & chips. It’s not that horrible though! I like soaking breadsticks in Coca-Cola, drinking warm Coca-Cola and mixing ice cream with Coca-Cola. My great grandmother also made a drink with barley coffee, lambrusco, a lot of sugar and pieces of stale bread. It was delicious! My father taught me the trick of adding banana to coffee. I can go on if you like…

What food packaging would you like to redo?
I would love to make some packages for Kellogg’s cereals. And if it were possible I would love for the original Kinder child to come back.

Is there any food you are particularly fond of?
Is a cappelletto tattoo enough?

Ok, we’ve finished, but now a ritual demand: give us a recipe (and just because you’re you, we’ll accept a drawing.)

Thanks, Olimpia!