Pablo Arroyo for MFF

Pablo Arroyo for MFF

“Stylish, sensual and mediterranean”: these 3 words basically represent the core of Domenico Dolce and Stefano Gabbana’s ideal man definition. Celebrating 20 years of menswear, 20 Dolce & Gabbana boys hit last MFF double cover shot by our talent Pablo Arroyo, also featuring many portraits inside the magazine.

By Elisa Lusso – Photo by Pablo Arroyo, courtesy of MFF

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Zegna Centennial / Shanghai

Zegna Centennial / Shanghai

Ermenegildo Zegna’s centennial glamorously arrived with the star-studded opening of its first Global Concept Store in Shanghai. To mark the momentous occasion, the venerable men’s fashion house-cum-lifestyle heavyweight unveiled its absolutely sumptuous new core collection alongside this season’s swaggering Z Zegna collection. And as the figurative cherry on the lavish cake, Roisin Murphy dressed in scarlet was front and center (and sultry as ever) at the festivities that followed.

The product of the prolific architect Peter Marino (who’s been deservedly tagged with the epithet “architect of luxury” and is responsible for fantastical flagships for Dior, Chanel, Barney’s and others), the space’s 726 square meters are nothing less than a monolithic metaphor for Zegna’s impressive presence in China. Operating in the country since 1991, the company has been key in the evolution of China’s taste for luxury and is a cornerstone of its ever more sophisticated fashion culture. The new store’s prime location, adjacent to Xintiandi, among the elite menagerie of lifestyle businesses on Hua Hai Road, makes it truly the crown jewel among the brand’s more than 75 other stores in the country. Complete with an exclusive private shopping space for the biggest of its bigwig customers, as well as an “archetypal gentlemen’s lounge” decked out adroitly in Zebrano and bronze, the space is intended to evoke the austere and warm Italian masculinity synonymous with the brand.

Still, architecturally and spiritually, the space’s signature lies in its symbolic and textural homage to the brand’s renowned home in Triviero. As first and foremost a purveyor of finely detailed sartorial pieces, ultra high-quality textiles are to Zegna what Italy itself is to fashion: inextricable. It’s fitting, therefore, that the most complete expression yet of the brand takes its inspiration in large part from its almost sacred reverence for detail: playful touches hinting fancifully at meticulous tailoring and sumptuous fabrics abound in the store, from the lighted exterior’s ambient pinstripes to marble “selvedges” to several instances of seemingly loom-woven metal. Like their handmade suits, there’s rigorous perfectionism at work in everything Zegna does.

Cheers, Zegna. We warmly wish you another prosperous century.

By Tag Christof – images courtesy of Ermenegildo Zegna.

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CU,ZHL – see you – a collaboration between Alessandro Zuek Simonetti / Heartfelt Graphic Design Studio / Legno Handmade Silkscreen Printing.

Pictures taken by Alessandro Zue Simonetti – a projet shot in the last 2 year in New York with few point & shoot cameras.

Composed in an indipendent pubblication curated by Heartfelt, silkscreen printed by legno.
Basically 4 friends, 36 black and white pictures and some orange-ink.

CU then. Do not miss it!

WONDER ROOM – Via Tortona 31 – Tuesday 13th of July from 7pm.

By 2DM bureau

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Sunday Brunch – Savory Cake

Sunday Brunch – Savory Cake


The past weeks where special ones.
We had a sad family gatherings, huge cooking jobs and in between I finished my book. On one occasion my sisters brother in law baked this cake and brought it to her house.
After tasting a slice we all couldn’t stop eating it. So I asked him for the recipe to share with you.
He had thought of the recipe himself and luckily new it by heart. So I jotted it down quickly and made it at home as soon as I could.
It’s lovely.
Please use salt and pepper to taste, but don’t forget that parmesan, olives and feta are salty too!

Have a great Sunday afternoon,

Text and illustration by Yvette van Boven

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¡Viva España!

¡Viva España!

Sun, beach, sand and water are doing the apparel job in this sensual editorial for V Spain shot by Xevi Muntané, in which our sight is delighted through this top selection of Spanish boys: Andrés Velencoso, Jon Kortajarena, Oriol Elcacho, Antonio Navas, Miguel Iglesias, Joan Pedrola, Haydem y Raul Guerra, River Viperi and the actor Quim Salazar.

The stylistic part of the shooting – curated by our volcanic Ana Murillas – was even more challenging, cause it required to emphasize on uncovering rather than covering these charming sculpured bodies. She enriched the hot scenery by adding true Spanish elements such as fans and banderillas – the latter are used to pierce the bull during La Corrida – and the result it’s definetly a candy for our eyes. Innit?

By Elisa Lusso – image by Xevi Muntané courtesy of V Magazine Spain

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The Marcelo Burlon New World

The Marcelo Burlon New World

Everybody has already seen THE BOYS! a video shot during the last men show season in Milano!
Now it’s time to show you the editorial shot by our friend Matteo Montanari and styled by a member of the – 2DM family –  Marcelo Burlon! The amazing cast was provide by Barbara Nicoli and her partner Leila.

Photographed by Matteo Montanari @ Atomo Management
Casting Directors: Barbara Nicoli & Leila @ Troublemanagement
Styling Marcelo Burlon + Elia Quadri @ 2DM.it
Lettering: Federico Donelli
Grooming: Marco Braca @ Close Up
Assistents Stylist: Alberto Brasola Barina, Giulia Centofante
Assistents Photographer: Raffaele Grosso + Marco Zanin
Digital Retouching: Upstudiomilano.com
Thanks to Circus Studios and Marco De Giorgi

by 2DM bureau – images courtesy of Matteo Montanari

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