Met at Pitti 82: G-Star RAW
G-Star Raw is one of the companies bringing constant innovation to the world of denim, and for our second Pitti meeting, The Blogazine attended a special event in the historical Sala Ottagonale inside the Fortezza da Basso in Florence. We found out about new research, heard the story behind the collection and ran into the head designer Pierre Morisset.
High ceiling and rough brick walls characterized the environment where the G-Star Raw S/S13 collection was presented during Pitti Uomo 82. The collection offered many different parts, all connected through the one material that the company is truly passionate about; denim.
“It’s a beautiful fabric of infinite possibilities,” said Pierre Morisset. When researching the history of denim, G-Star revealed that this versatile fabric dates back much longer than many other stories tell us. This toile de chine was worn by Chinese sailors already 300 years back, and infact G-Star Raw had let the slightly Asian inspiration shine through in detailing and cuts for a part of the collection. Another important and appreciated part of the men’s collection is the Red Listing, a tribute to the vintage denim. The pieces, which are woven on vintage looms, have a specific characteristic and slender unevenness in the structure of the fabric. The disparity continues in the colours, that due to several dying processes ranges from green to the classic denim blue.
When speaking of the collection, and of the part of G-Star Elwood, the conversation turned towards the G-Star Atelier. “The Atelier is five to ten years ahead in their thinking, everything we do has a starting point there,” The Blogazine was told. After being guided through the pieces developed from the atelier, we are now even more intrigued to learn more about the place where denim is an obsession and the ideas lead to endless possibilities.
