The Talented: Noon by Noor

Founded in Bahrain in 2008, Noon by Noor has come a long way since it took its first steps as a young and independent fashion brand, and its latest collection, shown at New York fashion week, is taking the world by storm. The founding designers behind Noon by Noor are the two cousins and childhood friends Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. They studied fashion design in the US together and returned to their home country, Bahrain, after graduation with the goal set on designing luxurious, feminine clothes with great attention to detail. It has now been five years since they founded their brand, and they were already awarded with “The Breakout Talents of 2013” by Elle and loved by celebrities such as Solange Knowles, Olivia Palermo, Blake Lively and Coco Rocha.

Noon by Noor is often described as the next big thing in the sphere of young contemporary fashion designers. Their design aesthetic can be described as chic, modern, clean and playful, where the inspiration is drawn from both Eastern and Western influences. For Spring 2015 they added a sporty dimension to their pieces, creating a collection which was based on the idea of new beginnings, renewal, and youth. Botanical prints, fresh colours, metallics, mesh and embellishments were among the most prominent motifs seen on the catwalk, and we are especially loving the white bomber jacket with airy mesh paneling. The fact that Noon by Noor was the only brand from the Gulf region showing in New York, makes us both impressed and worried. While nowadays it is possible for brands from all over the world to succeed on the global fashion scene, which Noon by Noor are a proof of, we are just hoping that successes like these will make way for other brands coming from ‘unconventional’ fashion backgrounds to succeed on the global fashion scene.

Hanna Cronsjö