05/09/2014

Stine Goya: A New Take on Scandinavian Fashion

Seeing colorful and printed pieces on the Scandinavian catwalks is both an unusual and welcomed sight on fashion weeks, usually dominated by a more natural colure palette. Stine Goya is therefore representing a new, colorful take on scandinavian fashion. After graduating from Central Saint Martins in 2005 with a degree in fashion and print, the danish designer Stine Goya founded her own brand in 2006. The brand has, since its very beginning eight years ago, developed and grown into an international success, and is now being represented in 90 stores all over the world and awarded with both the DANSK Fashion Award for Best Upcoming Designer in 2009 and DANSK Fashion Award for Designer of the Year in 2011. Her love for vibrant color, exclusively designed prints and sculpturally shaped pieces has become significant for the brand’s design aesthetic and the ambition is to inspire women to express themselves and to step into an authentic character.

The autumn/winter 2014 collection is no exemption. With wearable and interesting pieces in colors, prints and innovative cuts and structures, the collection stays true to the brand’s design philosophy and the result is a fall line that feels very much Stine Goya. Besides wanting to inspire women, Stine Goya also hopes to influence the direction of Scandinavian fashion: a task we believe she may already be on her way of completing, completing just by staying true to her original design ideas and continuing to add that wished-for splash of color that lights up Scandinavian catwalks.

Hanna Cronsjö