SS14 London Runway Trends

London SS14 runway shows are wrapped up and here at The Blogazine we have pulled together some of the key trends which we feel will be hot next SS14.

We saw the importance of pink at the Autumn/Winter shows but it is clear that pink is not going away. A palette of soft pastel pinks, sugary and sweet hues and bubble gum are applied to soft clean shapes in rich qualities.

Metallics are set to be strong next Spring/Summer with a playful use of shine and shimmer, which are used in sportive styles that create a new edge to sportswear. Christopher Kane approaches shine in a rainbow mélange of bright shiny colours.

Bold text and messages are clearly here to stay for another season continuing the 90s inspired trend. The collection at Ashish manages to draw a fun youthful edge to the trend but still keeping the outfits alive and modern, with exciting fabric and colour mixes, the collection is an exaggerated view of youth trends right now.

Denim seems to be a firm favourite with designers for SS14. It has been used as a base fabric to create another dimension, with brocade, embroidery, layering and texture, which means denim takes a new turn. Holly Fulton plays beautifully with embroidered geometrical shapes on basic mid-washed denim.

What would summer be without flowers? For the floral lovers out there, you can be sure to see some strong floral prints and patterns for next summer. Eudon Choi updates the classic biker jacket with a beautiful floral pattern, making the style more feminine than ever.

Tamsin Cook