She is the Parisian girl who looks Scandinavian and has a name that is the perfect clash of her heritage: part French, part Danish, part Swedish, part Finnish. She spent her years growing up between Paris and Morocco. She’s the blogger-turned-designer whose style, taste and personality have made her somewhat of a muse. She’s the girl who doesn’t read the questions before our interview because she prefers to respond naturally from her head and heart. The Blogazine got a moment with Margaux Lönnberg and got to know her honest and charismatic persona.
You’re recognized as blogger, model, designer, muse… what would you, yourself, say that your ‘title’ is?
Well.. I would like to designate myself as designer, regarding that I design my brand! Muse, yes, I think I’m a muse in certain ways for certain people: maybe for the blogosphere, for a few creatives and photographers, and it’s something I always loved. But today I present myself as a designer. It’s what I always wanted to do and it was for this reason I started my blog to start with. I already designed a bit before and with the blog I could create my own universe with all my inspiration and music et voilà, now I have my own brand!
Speaking about your eponymous brand, Margaux Lönnberg – the collections seem to be a reflection of your own wardrobe. Are you your own muse?
No, but I’m inspired by my own taste, of course. Though, my taste comes from others – I don’t think my taste comes only from me, but is something that is created through the people around me! When I design and in everything I do, I find inspiration in photography, images, music – above all, music! My blog is full of music! – cinema, books.
I have my style and I try to design the things I like and that I don’t find, the things I think are missing – the brand is about style and not about making something that is ‘in fashion’ or trendy, and it is what makes it interesting. I don’t follow fashion, at all. I’m not looking for women saying “this out of fashion, it’s passé – I’ll throw it away”. I’m creating a style, something that last.
If not Paris, where would you live?
I’d have to say New York. New York is a city where people really do things. In Paris people are a bit.. soft, they don’t do things for real, thoroughly. In New York people work hard. Then you have the architecture, all the different quartiers, neighbourhoods, all these places that create a city, and it’s a city that is rich. Rich in everything! Though, it’s a very rapid city, the people really speed, which stresses me a little, I like things a bit more cool. But the answer is New York – every corner of the city is truly inspiring.
What’s the one piece of clothing you couldn’t do without?
Le t-shirt blanc! A white tee is the basic that you can wear with everything: jeans, pants, skirts, during the day, during the evening, in the night. Then there are plenty of other pieces of course, but a white t-shirt really is my wardrobe favourite and it’s a piece I wear all the time.
Interview by Lisa Olsson Hjerpe