07/05/2013

A Season of Blossom

Each spring season there are at least two things to be expected on the runway. Pastels and floral print seem to be two components essential for the time of the year. In the spring of 2013 nature’s influence in fashion and style are still immense.

At Alexander McQueen for example the crossfire of bees and floral came together in dramatic creations reminding of the theatrical fashion of the 16th century. Big dramatic gowns with a peek-a-boo crinoline and big floral appliqués in sheer fabric were spotted. At Bottega Veneta a flirtation with the fashion of the 1930s and 40s was made by using the silhouettes of these years with just a few tweaks here and there to update them to the 2013. Appliqués of flowers were however used in a smaller scale making the impression less theatrical but still elegant, a mindset of less is more was implied, still letting the print make a statement. Erdem’s appliqué can be said to be an excellent example of letting the two elements of spring melt together, light pastel colors and floral prints were presented in a simplistic and classical silhouette making it accessible for any fashionista to mold into her own.


Raf Simons for Christian Dior brought forward the thought of what the floral print might look like in the future. Presenting almost luminescent fabrics, the diverse colored flowers were literally highlighted becoming the focal point of the creation bearing a powerful resemblance in shape to “the new-look” first presented by the founder Christian Dior.

Whether looking back at the era of Queen Elisabeth I or gazing into the future with a new kind of fabric, the flower print is still very much present in the spring of 2013. It can be argued that flowers are the essence of natural beauty and are therefore something transcending time, which might explain the constant comeback each spring season.

Victoria Edman