Salone 2012 – Superstudio

Salone 2012 – Superstudio

After the first two days of this year’s Salone we are slowly but steadily approaching its more consolidated venues. The fulcrum of Fuorisalone is obviously Zona Tortona, with the massive presence of Superstudio. With yesterday’s pouring rain here in Milan we couldn’t but take shelter there and soak in the best from the Temporary Museum for New Design. Arrived at its fourth edition this year, Temporary Museum for New Design has presented more than 50 exhibitions with the participation of 40 international brands and more than 200 designers.

Among this myriad of projects, we would lie saying that all of them were interesting, some have really caught our eye. As we have a soft spot for Scandinavian design, we were obviously intrigued by the collective exhibition organized by Inredia. Their bold statement about Scandianavian design being much more than Ikea and H&M, has certainly been heard as companies such as SA Möbler or designers like Formforyou and institutions for research like Steneby, have really a lot to say.

Another inevitable installation was Past, Present, Future by the german furniture company Kusch, made out of chairs floating in a bouquet-like composition, connecting the realities of contemporary design and artistic sensorially.
The third stop was New Duivendrecht, the newest of contemporary Dutch furniture manufacturers. Presenting the projects of nine young designers, the company has successfully promoted their ideals of high quality, sustainability and both formal and technological innovation.

Without any further waffling, the other musts are definitely the works of NgispeN, Cube on Cube, Nendo and Fritsch-Durisotti, to name but a few. Even though the weather in Milan is giving us a break and you may not be looking for a shelter, Superstudio is definitely an inevitable stop.

Rujana Rebernjak