White Zinfandel

White Zinfandel

When speaking about White Zinfandel, the last thing that would come to your mind is that the name was the first random thing its founders came up with. Fortunately, the casually chosen name was a too special foreplay to be wasted on a sloppy project.

White Zinfandel is a New York based magazine founded by Jiminie Ho (the mind behind W/– project space) and Dominic and Chris Leong (of Leong Leong Architecture), after a series of fortunate coincidences, of which the first one was obviously the name itself. This self-styled magazine explores the visual manifestation of food and culture produced within the lives of creative individuals through a variety of media and means of expression. Each number is based on a culturally or historically relevant menu interpreted by various creatives.

To underline the boldness of their intentions, the editors dedicated the first number of White Zinf to Food, the SOHO restaurant from the 70s founded by Gordon Matta-Clark, Caroline Goodden and Tina Girouard.

The second number, issued past december, was called “TV Dinners”, paying a hommage to the simplest and most common American dining habit. As combining high and low profile content is one of White Zinf‘s stronger sides, the apparently simple subject evolves in a surprising product. Therefore some of the articles are “Searching for Rirkrit” by Pete Deevakul that feature the artist Rirkrit Tiravanija‘s portraits made out of food or abstract compositions made with steaks by Ruby Sky Stiler. Besides the witty articles and enviable artists’ collaborations, each issue of White Zinfandel is comprises an equally important dinner party, that celebrates the menu the magazine itself was based on.

After Gordon Matta-Clark’s “Food” and “TV-Dinners”, two themes that couldn’t be more different, we can’t but eagerly expect what will the threesome produce in their next issue. Just another reason why we can’t wait for summer to come!

Rujana Rebernjak