03/05/2011

Panorama’s Icon

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Panorama’s Icon

We got our hands on a paper mockup of of the Panorama’s newest magazine, Icon just before it officially hit newsstands on Friday. This shiny new effort is a men’s fashion and lifestyle journal that will instantly join the ranks of serious men’s magazines.

It recalls Esquire, and like that storied publication, evokes a modern incarnation of the cultured, mature, self-realised man the original GQ conquered several decades ago. It covers travel, mixology, and has a nice sartorial bent to its fashion (and provides some handy how-to’s and making-of’s throughout). And in addition to the requisite glitzy editorials, there is an interesting series of articles ranging from musing on the colour black to a look at the mod in fashion. And for this week’s Royal Wedding-crazy audience, there’s even a handy article about Windsors and changing of suit.

We’d definitely call it a welcome edition to the pantheon of distinguished men’s publications.

Contributors to this first issue include Ugo Bertone, Suzy Menkes, James Gulliver Hancock, and many others . And we’re honoured to have gotten our hands on it before anyone else. With cinema villain par excellence Vincent Cassel on the cover, the tone is set for the makings of a new Icon!

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