Stockholm Fashion Week


Stockholm Fashion Week

Most recently the fashion spotlight was set on northern latitudes, all the way up to Sweden’s capital city, for the Stockholm Mercedes-Benz Fashion Week.

In fashion, the Swedes are known for their less-is-more lines lines combined with grand focus of on function and wearability. First out, opening the week was Filippa-K, who has shown to stick to these principles most rigorously through the years. With shooting star models like Frida Gustavsson working the runway, Filippa K’s new collection had us all longing for the autumn season. Can we just skip summer?

Throughout the week though, we were exposed to some pleasing surprises with Whyred showing more colours than the Swedish runways have seen in seasons and up and coming talents shaking things up with a touch of animal kingdom influence. Though the smooth Scandinavian designs are highly appreciated, we can’t help but love stepping out of our comfort zone every so often. In addition, the styling of the Whyred runway is probably the best ever seen at Stockholm Fashion Week, topped off with well appreciated Alexander McQueen inspired hairdos!

Among other highlights were Tiger Of Sweden, with an extremely strong collection (especially the menswear), upbeat music and a nice dose of adrenaline. Rodebjer’s collection was also excellent, with colourful… Newcomer altewai.saome was cutting edge, and is a hard act to follow for new talents. Annsofie Back’s invitation was also way cool – less is more in action! However, Cheap Monday let us down a bit with a weak collection and ho-hum show.

Saba Giliana Tedla