Ever since Sadie Williams sent eight eye-catching gowns down the runway of her Central Saint Martins MA graduating show in 2013, her unique design aesthetic was launched to the foreground of innovative fashion sphere. Now she is lighting up our dark Winter wardrobes with her new collaboration with the Swedish brand & Other Stories, which follows her characteristic design. The collection includes both scuba dresses and silk shirts, fusing her luxurious and unmistakably personal prints, bold colours and metallic influences with sporty yet classic silhouettes. The collection is an exercise in balancing commercial needs with innovative design by offering both Williams’ striking design as well as more natural and toned-town pieces suitable for a wider distribution.
Being creative lays within Sadie Williams’s DNA: her brother Joe Williams is a talented animator and filmmaker and her aunt, Venetia Scott, is a fashion editor and photographer. After following a traditional design education in one of the most influential fashion schools, only a year after her graduation Williams has already been absorbed within the mainstream fashion world. The question that we must ask is will her work, praised for an unconventional, multicultural approach – drawing from different culture, styles, and historical periods – be flattened by the needs of commercial success, or is she mature enough to keep her voice independent.
